Partnering with AMV BBDO, we unveiled the world’s largest Lucky Cat, standing 10 meters tall in the heart of Bangkok, Thailand.  
The campaign includes a super catchy TikTok song, KOL partnerships, special product sampling, and an army of mini Lucky Cats!
All of these reinforce one key message: A Whiskas Cat is a Lucky Cat because it gets 100% complete and balanced nutrition.

Recognition:
Campaign Brief Asia: The Work 2026
– Culture – Local Culture + Insights
– Ambient/Guerilla

Kidlat Awards 2026
– Silver for Most Creative Marketing Stunt
– Silver for Best Merch
– Bronze for Best On-Ground Activation

Credits:

Agency: AMV BBDO
Chief Creative Officers: Nadja Lossgott, Nicholas Hulley
Executive Creative Director: Andre Sallowicz
Social Creative Director: Anthony Eagle
Creative: Mario Kerkstra
Head of Integrated Production: Ian Whittle
Associate Producer: Anwar Meah

Agency: BBDO Guerrero
Creative Chairman: David Guerrero
Creative Directors: Dennis Nierra, Stephan Domingo
Head of Social: Josh Espinase
Social: Cloe Paz, Kami Pangantihon
Associate Creative Director: Paul Ayson
Copywriter: Jannah Jordan
Art Directors: Karl Nylander, Jessica Seneta