Sunsilk teamed up with P-Pop girl group, BINI, and actress/singer, Belle Mariano, to encourage Filipinos to be confident enough to let their hair down.
A music video was released showcasing the girls overcoming their doubts and insecurities, immediately sparking a wave of positivity online.
Proving to be a massive musical hit, the brand released a full-length version of our collaboration on Spotify.
The effort culminated with BINI officially debuting our song at their concert, the Grand BINIverse.
Credits:
Agency: Enrique
Creative Chairman: David Guerrero
Creative Directors: Dennis Nierra, Stephan Domingo
Associate Creative Director: Paul Ayson
Copywriter: Jannah Jordan
Art Directors: Jessica Seneta, Karl Nylander
stephandomingo.com 