Filipinos in Metro Manila spend hours on the road on a daily basis – making them prone to hunger.
Unfortunately, there’s also a shortage of plates for new cars.
The government mandated that the temporary conduction sticker number must be displayed instead.
But no specific regulations were released, so people had to make their own plates.

That’s why SNICKERS decided to help by giving out legible and legal temporary plates with a simple message – Don’t Drive Hungry.

Recognition:
Campaign Brief: The Work 2017

Kidlat Awards 2017
– Silver in Creative Use of Media
– Silver in Promo & Activation
– Finalist in Outdoor

APAC Effie Awards 2017
– Finalist

Ad Stars 2016
– Gold in Promo

Spikes Asia 2016
– Finalist in Media

Credits:
Agency: BBDO Guerrero
Chief Creative Officer: David Guerrero
Executive Creative Director: Dale Lopez
Creative Director: Ali Silao
Art Director: Lance Francisco
Copywriter: Stephan Domingo