What if sound can change the way we experience taste?

This is Pepsi Soundbites—a music-led, multi-sensory experiment that enhances flavor perception through carefully curated soundtracks.
Rooted in the science of Sonic Seasoning, Pepsi Soundbites explores how different frequencies amplify flavors.

By pairing Pepsi Zero Sugar Lime with a curated audio experience, the campaign turns an ordinary meal into a full sensory event.

Recognition:
Marketing + Media Alliance SMARTIES APAC 2025
– Bronze in Future Forward Technology Marketing

Marketing Excellence Awards Philippines 2025
– Bronze in Excellence in Retail / Shopper Marketing
– Finalist in Excellence in Marketing Innovation

Campaign Brief Asia: The Work 2025
– Radio + Audio

Kidlat Awards 2025
– Shortlisted in Craft: Audio – Best use of Technology,
– Shortlisted in Creativity in Entertainment: Innovation
– Shortlisted in Creativity in Experience: Brand Experience

Credits:
Agency: BBDO Guerrero
Creative Chairman: David Guerrero
Creative Directors: Caleb Cosico, Stephan Domingo, Dennis Nierra, Mica Dela Rosa
Associate Creative Directors: Paul Ayson, Irish Bautista, Macky Sanchez
Copywriter: Jannah Jordan
Art Director: Jessica Seneta
Social: Cloe Paz
Creative Technology Director: Ernest Pascual