We were tasked to launch Mountain Dew’s 2023 global campaign.
From a strategic standpoint, we wanted to highlight the unexpected barriers that friends usually face and how they creatively overcome them.

This led us to “Nothing the crew can’t do” – a mindset that as long as you’re with your friends, you can conquer any challenge that comes your way.

We kicked things off with a film for the Pakistani market – a group of friends has an online game coming up, but they’ve realized they’re locked out of their unit.
It is also important to note that this was the first time a female lead was chosen for the brand in the markets.

With a successful launch, we started adopting the campaign to other countries like the Philippines.

Credits:
Agency: BBDO Guerrero
Creative Chairman: David Guerrero
Creative Directors: Michelle Edu, Stephan Domingo
Art Directors: Jessica Seneta, Karl Nylander, Fourth Barleta, Spiro Barroga
Copywriters: Jannah Jordan, Dino Robles, Ernie Angeles
Social team: Dan Camarao, Alyne Ypil, Allex Bondoc