Mitsubishi Motors wanted to reassure people that its lineup of vehicles is built to truly protect and preserve life on the road for a whole lifetime.
So for Road Safety Month in the Philippines, the brand released posters for key dealerships and print ads featuring crash-less, senior citizen dummies.
Unlike other crash test dummies, these dummies grew up to be old and happy as they have been kept safe behind the quality of Mitsubishi’s vehicles.

Recognition:
Spikes Asia 2024
-Shortlisted in Print & Publishing

Kidlat Awards 2024
-Bronze in Classic Creativity – Print & Publication: “Samuel”
-Bronze in Classic Creativity – Print & Publication: “Astrid”
-Silver in Agency & Digital Craft – Design / Outdoor / Print: Art Direction
-Silver in Agency & Digital Craft – Design / Outdoor / Print: Digital Imaging

Campaign Brief Asia: The Work 2023
-Print – In-Store Posters & Point of Sale
-Print – Newspapers & Magazines
-Print Craft – Digital Imaging

Credits:
Agency: BBDO Guerrero
Creative Chairman: David Guerrero
Executive Creative Director: Gavin Simpson
Head of Art/Creative Director: Emman Carandang
Creative Directors: Maui Reyes, Caleb Cosico, Stephan Domingo, Rab Evangelista
Art Director: Fourth Barleta
Copywriter: Alex Lopez
Photographer: Illusion CGI Studio
Illustrator: Illusion CGI Studio