To highlight the contrasting flavors of Lucky Me! Sweet and Spicy Pancit Canton (stir-fried noodles), we set up the ultimate war of words between father and son.
A full-length rap battle was launched on Facebook.

While a flavor-packed showdown was released on Youtube and TV.

To sustain the conversation on Facebook, we created a thumb-stopping post to highlight the noodle variant.

Here’s a closer look at the street-wear inspired designs from our campaign.

Credits:
Agency: Publicis JimenezBasic
Executive Creative Director: Trixie Diyco
Group Creative Director: Jao Bautista
Art Director: Lance Francisco
Copywriter: Stephan Domingo