With the pandemic cancelling the most established LGBT march in Southeast asia, Lazada Philippines went all out in making sure Pride celebrations pushed through.
In 2020, the leading online shopping app in the country decided to support pro-LGBT NGOs and their COVID-19 efforts.

Recognition:
Campaign Brief: THE WORK 2021

Kidlat Awards 2021
– Silver in Craft: Best Illustration

Ad Stars 2021
– Shortlisted in Interactive

Asia Pacific Tambuli Awards 2021
– Shortlisted for Advocacy/Humanity and Culture

Credits:
Agency: Publicis JimenezBasic
Executive Creative Director: Trixie Diyco
Creative Director: Bia Fernandez
Associate Creative Directors: Marielle Nones, Nikki Paqueo
Art Directors: Carlos Quimpo, Jen Mandia, Andrew Deloso, Nori Hernandez
Copywriter: Stephan Domingo
Illustrators: Jer Dee, Betsy Cola, Jouache