When you’ve got limited options for gift-giving, you end up giving lame gifts.
That’s why Lazada, an online shopping site, decided to highlight its extensive catalog of over 90 million items.
How?
By teaching people how to act when receiving not-so fantastic presents.

Recognition:
Ad Stars 2019
– Shortlisted in Film

Boomerang Awards 2019
– Shortlisted in Program & Service

Credits:
Agency: Publicis JimenezBasic
Executive Creative Director: Trixie Diyco
Creative Director: Bia Fernandez
Associate Creative Directors: Marielle “Auti” Nones, Lowell San Jose
Art Directors: Andrew Deloso, Nichi Gatdula, Marvin Ramos, Jen Mandia
Copywriters: Ana Alcala, Xanti Gonzalez, Leslie Cua, Stephan Domingo